3 Social Media Experts on The Present and Future of Effective Visual Content For Smm

Images and video are quickly becoming the main sources of traffic. With such a clear domination of visual content online, what can you do to stand out from the crowd?

We asked some industry leaders and experts for their opinion on the importance of visuals in social media marketing and the current and future trends. From this, we came up with 5 major general rules, based on the expertise and advice of industry professionals. Keep an eye out, they might just help you pave the road to your successful SMM strategy.

Source: Content Marketing Institute
  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
  • 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). (Source)
  • By 2017, video content will represent 74% of all internet traffic. (Source)

5 Rules for an Effective Social Media Strategy from 3 Social Media Experts

1. Always use original visual content

Photos, GIFs and videos should become the basis of your SMM content strategy. Nothing attracts attention to a post more than an appealing image. Just remember what your Facebook or Twitter news feed looks like — hundreds of photos and videos scream for attention with just a couple of text posts scattered between them.

2. Highlighting your brand’s identity: UGC and consistent style

Consistency in the style of images and quality is the main key for efficient social media presence of a brand. The main colors, topics and overall mood should be defined from the conception of a social media strategy.

3. Re-purpose your visual content

Photos you produce or buy on stocks for blogs and articles, could be easily used for SMM, and vice versa. Which brings us to a simple thought: all of your visual content, on all your channels should support your brand identity and be shareable.

4. Experiment with video

It is clear that video will dominate social media this year. Think about format and style that could be used for your social media strategy. Could it be live streaming, or a 360 degree video from an office? Maybe both? How about a short explanatory video with impressive infographics? There are plenty of options, so start experimenting!

4. Try to tell a story around your visuals

Storytelling became a buzzword and seems to be overrated, but it is still a crucial part of a brand’s visual strategy. Come up with your own style, voice, and heroes; be bold and sincere in telling your story. Regarding visuals, use a series of photos from one author and turn them into shots from your brand’s movie.

5. Embrace the future trends

What if you could target your ad based on recent photos of your audience or their real-time streaming videos? Sounds crazy, but it might happen in the nearest future, and this will take the social media game to a whole new level.

Source: HubSpot Research



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


An online platform for authentic stock photos, videos and vectors.